My Formula to a Successful Database Opt-in Email
- Ripp Chazire
- Oct 16
- 5 min read
There are a million ways to grow your database, but sending out email requests sits at the top of that list in terms of efficiency. When writing your email and sending it out, you need something formulaic (needs to be generic enough that you can copy and paste, no matter who the recipient is) and personal.
So how do you create something that works as a copy-and-paste email, only changing your signature or greeting, but also ensuring that it is personal and relatable enough that people don’t notice its copy-and-paste?
Well, here’s my formula, generated partially by trial and error, but primarily through psychology.
Greeting
Everyone gets emails that start with hello, good morning, afternoon, good evening, hi, happy Friday, and so on, which is then followed by their name. This works, and it's boring. Now I’m not saying that something more creative works better, but it does catch attention.
You can theme your greeting based on the content of your email, by saying something like “Greetings, potential partner,” or even by using a social media thing like “Happy Hump Day,” on Wednesdays.
But no matter your greeting, you need one and ensure that your recipient's name is correct and has their title if relevant. Don’t email a doctor without Dr., or a professor without saying Professor, and so on.
Who you are and why they should care
Next, they need to know who you are and why they should care about what you’ll be asking them in the rest of the email. Psychology tells us that a human's attention span is less than a goldfish's at 8 seconds, meaning you have to hook them into your email within 8 seconds. That’s one sentence. You have one sentence to get them to read the rest of your email, so that’s where the who and why are key.
You want them to know what you do, equine gestalt coaching, when you can offer it to them, your graduation or open house date, and the most important question: why should they pick you over anyone else who offers services to your niche clientele? For my business, Balanced Horses Healing Humans, this is what I say.
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